Top 6 Important Digital Marketing Trends To Watch In 2018

Digital Marketing Trends In 2018

Organizations area unit operating laborious on selling methods and area unit specializing in the latest digital selling trends 2018 to grab customers’ attention. People involved in making promotion and advertising strategies are concentrating more on Internet marketing. The reason for this sudden increase in demand for advanced digital marketing is a failure of traditional marketing. It is quick, low-priced and can cover a larger audience with a wider reach.

With respect to 2018, advanced marketing skills will be acquired by marketers by 2018-end, based on the dramatic structural change of advertising marketing that will occur in the 2020s.

By 2020 the big organizations will respond more to visual searches such as voice and gaze and increase sales of digital commerce by 30%. More than 50% of enterprises will focus on developing AI chat bots over conventional mobile application development. It will be used for 95% of new products.

Landscape to Portrait

Now a day’s vertical motion videos are trending in the mobile video advertisement. For a very long time in the video, advertisement landscape was the mainstream for a long time. With change portrait, videos are becoming more popular in mobile video advertisements. The reason is easy because users do not have to switch Smartphone’s when watching videos. Many social media websites are increasing in the number of companies that deliver video advertisements in portrait rather than landscape. Interactive Advertising Bureau (IAB) reported that mobile video is growing most rapidly among consumers and reports that vertical viewing becomes common in mobile due to consumer preference change.

Interactive content and consumer participation

Digital marketing trends 2018 has created opportunities for consumers to communicate directly with your brand. Quizzes, calling posts using hash tags (#) on social media, interactive infographics are examples of consumer participation. Other features like interactive features can also be incorporated into content such as tips, advice, interesting industry data, etc. Brands and products expressing the merits of consumers in a creative way and developing them on social media can maximize their effectiveness. If the content is attractive to consumers, they will spread their content on social media.

Brand Awareness

In 2018 brand awareness is rising and is the important thing to be taken into consideration. Digital marketers will adopt Latest Digital Marketing Trends 2018 to make their brands more visible in customer’s sights. 20% of marketers think about whole awareness as the most important things to be measured.

Artificial Intelligence

Artificial Intelligence (AI) could be a new sort of a new revolution in latest digital selling trends 2018. Advertisement AI is making life easier for digital marketers and is enabling them to use the latest tools and technique with minimum manual effort. If you think that advanced technologies like AI and machine learning do not reach the hands of small and medium companies yet, this year may be a surprise year. Although Google Attribution of Data Analytics and Measurement Tools are still in beta, everyone can try marketing using AI, using BotBot and other services. Understanding human behavior after collection, segmentation, and filtration of data is possible with Machine learning and AI.

Location Targeting

The latest digital selling trends 2018 includes the ability to show mobile advertisements to customers supported the specific store, close to the place of residence, access info to event venues etc. May modification the way of marketing and advertising. In some social media, by linking customer’s location with demographic and behavioral information, more accurate targeting is possible and paying ads based on whether consumers visit the store directly or not can also do.

Content Marketing

Blogs which are popular share industry expertise and provide useful and interesting information for customers. Readers often make a decision on buying product and services by reading some industry experts blogs. So we can say blogs, article etc will play important role in grabbing customers’ attention.